No New is Good News. Message & Delivery. Self Evaluation.

What is being communicated and how?
Raising awareness of the daily consumption of alcohol guidelines for males and females.


How well does it answer the brief? Why?
My resolution does not fit mandatory requirements fully as it uses 3 colours plus stock instead of two. However, the content fits the brief as it reinforcing my message to an appropriate list of recipients and one mail shot was delivered by post to college.


Who is the audience and how well does the resolution communicate its message/content to them?
Young drinkers, students and regular pub goers. 
I have tried to keep the beermats simple, concise and to the point in order for the emphasis to be on the message posed.


What are the strengths of the resolution? (refer to whole body of work)
Although the colour scheme does fit the brief, I think the colours work well together and flow across the whole body of work.


How could it be improved?
Use 2 colours plus stock. 
Create a more masculine envelope.


General Comments.
I have learnt a fair bit from this project .....the most important being READ THE BRIEF FULLY!!!